Plural supports Arc expansion in UK agriculture sector

December 2021

Plural is delighted to have supported Arc on its acquisition of five rural sector events from Fortem International.Image with text 'Plural supports Arc expansion into UK agriculture sector'

Arc is a global events, data, and media platform backed by investment funds managed by EagleTree Capital. The acquisition adds further depth and reach to Arc’s portfolio across the UK agriculture sector. Plural provided commercial due diligence on the transaction.

The five events, operating under the umbrella brand “Rural Entrepreneur Live” take place annually at the NEC Birmingham, connecting UK farmers and land owners seeking alternative sources of income and innovation.

Plural conducted a needs based segmentation of the customer base across the five brands, to help drive Arc’s strategy as it plans for the next phase of growth. Our work also highlighted the continuing importance of face to face in the agriculture sector.

The Plural team

Plural is a leading strategic adviser to the media and events sector globally. The team was led by Jonny Baynes and Mehak Gupta.

Find out more

Read more about the acquisition.