Plural supports Bowmark on their buy-out of IWSR

23 February 2021

Plural is delighted to congratulate Bowmark Capital on its investment in IWSR.

Bowmark IWSR buyout image

IWSR is the leading source of data and intelligence for the alcoholic beverage market. IWSR’s insights help their customers to understand consumption, channel and distribution trends in their markets, providing valuable insight across a complex supply chain, underpinned by a proprietary dataset which aggregates multiple non-public sources and local market expertise through its network of global analysts.

The company has delivered strong organic growth of 20% p.a., driven by improved coverage and functionality of its core database, and through new products such as strategic consumer sentiment studies on topical issues such as e-commerce, no alcohol and low alcohol drinks, and the impact of Covid-19. In addition, IWSR recently strengthened its wine sector coverage with the acquisition of Wine Intelligence.

Bowmark investment director, Tom Elliott, commented: “We have tracked IWSR for several years and have been impressed by the evolution of the business under the leadership of Mark and his team. The business continues to capitalise on its unique position in a complex marketplace and has an exciting pipeline of new products to deliver additional value to its customers. We are delighted to be backing the company in its next stage of growth.”

Plural Strategy provided Commercial Due Diligence on the transaction. The Plural team was led by Jonathan Dufton, Phil Stone and Bart Vervoort.

Read more about the deal.