Plural supports Precision Demand Marketing leader, Integrate, on its investment from Audax Private Equity

January 2022

Plural is delighted to congratulate Integrate, the leader in B2B Precision Demand Marketing (PDM), on a majority investment from Audax Private Equity (Audax).


Integrate’s SaaS based Demand Acceleration Platform (DAP) connects data, channels, technology, and team members to create intelligent buyer and account journeys, enabling B2B marketers to unify, manage and measure their omnichannel demand generation activities, and drive marketing ROI.

This strategic investment from Audax, a US-based investment manager, will allow Integrate to accelerate the development roadmap for Integrate’s DAP, increase global expansion, and pursue new acquisition opportunities.

Plural supported Integrate with a market study, defining and sizing both the current and future addressable opportunity in Precision Demand Marketing. The Plural team was led by Jonathan Dufton, Jim Easton and Sam Kelly.


The growth of B2B marketing

With B2B marketing evolving rapidly, driven by customer-led buying journeys, omnichannel engagement, and account-based marketing strategies, Integrate and other martech vendors are benefitting from B2B marketers’ increasing focus on digital content, data and analytics.

Read more about the future of marketing activity in Plural’s Marketing Spend Outlook 2021-2024.