Plural supports The Riverside Company on its acquisition of EventsAIR

1 April 2022

Plural is delighted to have supported The Riverside Company on its acquisition of EventsAIR, a leading provider of Event Management Software Solutions.

The Riverside Company, a global private equity firm, has invested in EventsAIR, an events management software solutions (EMSS) provider for in-person, virtual and hybrid events. Plural provided commercial due diligence on the transaction.

Headquartered in Brisbane, EventsAIR serves a global customer base ranging from Events organisers, Corporates, Associations, Government and Educational Institutions, providing software to manage registration, attendee engagement, operations, housing, travel, marketing and communications. EventsAIR has delivered more than 350,000 events for customers across Asia-Pacific, EMEA and North America

Matthew Donegan Ryan, long-time veteran of the events industry, will join the business as CEO, co-investing alongside Riverside as well as co-founder and former CEO Trevor Gardiner and other members of the EventsAIR management team.

Plural advised Riverside on the transaction

Plural’s work included identifying the sources of EventsAIR’s differentiation versus its key competitors in each geography and customer segment, and assessing the corresponding opportunity for the business. The Plural team was led by Jonny Baynes and Sam Feary.

For more details on this deal, click here

The Event Tech space

Read our article, Winning Strategies in Event Tech, for an overview of the event tech space.