Jonny Baynes


Partner, London

Jonny leads Plural’s events practice

Jonny has 20 years’ experience working in and alongside B2B media and events businesses, and heads up Plural’s events practice. Jonny works with the leading corporates and investors in the sector globally to drive growth and innovation, and has advised on the majority of significant M&A transactions in the sector since Plural’s launch in 2014.

A pioneer in the use of diagnostic tools to drive performance improvement, Jonny co-founded SmartXpo, the leading provider of predictive analytics to the events industry.

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