As well as being a strategic lever to drive long term performance, price optimisation can deliver impressive immediate results. At its heart, strategic price optimisation is about matching price to value. While this can provide complex analytical challenges, the goal is a simple one: to find the optimal trade-off between maximising customer satisfaction, and boosting margins sustainably. Plural’s pricing team has been developing pricing strategies with B2B organisations since 2010, delivering outstanding results for clients’ profitability, customer retention, and competitive positioning. Our key pricing services are:
- New product pricing
- Pricing strategy and positioning
- Customer segmentation and elasticity analysis
- Defining value
- Price-value alignment
We also provide training to teams who wish to develop their own in-house pricing capability.