Plural Supports Mobeus on their Investment in Gungho Marketing

Plural is pleased to have supported Mobeus on their investment in Gungho Marketing, a specialist sales-outsourcing and appointment-setting business focused on the regulatory technology sector.

Gungho has grown rapidly in recent years, with turnover increasing by over 20% each year since 2015 as a result of providing a unique service to its clients in these growth markets and high-quality sales leads given its deep sector knowledge, specialist staff and database. Its customer base covers both some of the largest providers of compliance solutions in the world, as well as smaller PE and VC-funded challengers.

The transaction was funded by Mobeus alongside vendor and management rollover with no third-party debt funding. As such the business is well funded to enhance its operations to support scaling, continue its expansion into the USA and Asia, and extend into related verticals such as LegalTech.

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The Investment

This is Mobeus’ first investment from its latest UK-focused small-cap buyout fund, Mobeus V. This investment follows Mobeus IV’s £18.1m investment into Inbox Insight in December 2021, which enabled Mobeus to develop a deep understanding of the Account-Based Marketing industry.

What We Did

Through commercial due diligence, Plural supported Mobeus to address key commercial issues, defining the opportunity for Gungho and identifying additional growth levels for the business within the RegTech sector and adjacent verticals.

The Plural Team

The Plural team was led by Jonathan Dufton, Catherine Daly and Hamdi Rouz.

Jonathan and the team again showed us their deep sector understanding and played a key role in helping us to refine the investment thesis for Gungho. This is our third project with Plural in the last 18 months, there is a reason we keep coming back.

– Chris Price, Partner, Mobeus