Plural Strategy has supported Connection Capital on their £5.1million growth capital investment in Brompton Technology, a designer and manufacturer of leading-edge processing products for LED video walls used in live events and virtual production for TV and film.
Established in 2011, Brompton Technology is a market leader in supplying products designed for use in the live events market. Its products are used to generate high-quality images across multiple LED panels. These are used as the stage backdrop for sporting events or global music acts, and have been used on tours by artists like Taylor Swift and U2. This segment is rebounding as live events resume post-pandemic.
During Covid-19, Brompton Technology pivoted its model to also focus on TV and film production and it is now the market leader in virtual production technology globally. Using LED screens to display a backdrop allows for a more immersive acting environment than a traditional green screen, delivers cost savings compared to shooting on location, reduces post-production work and allows production companies to shoot in a Covid-safe and environmentally conscious manner. Growth in this market is being fuelled by customer demand for content from streaming services such as Netflix, Apple, Amazon and Disney+ as they compete for subscribers.
Connection Capital’s investment will enable Brompton Technology to meet soaring demand and further build on its industry-leading technology.
Plural assessed the strength and sustainability of Brompton Technology’s proposition and reviewed the growth potential. Our work reviewed:
- Strength of underlying market growth drivers, expected pace of market growth,
- Brompton Technology’s position and its ability to capture market opportunity, and
- Growth outlook, including a review of risks and opportunities.
Plural’s findings were underpinned by an understanding of customer needs, which we uncovered through a programme of interviews with Brompton Technology customers. Together with market analysis, this allowed us to gauge the current positioning and medium-term prospects of the company, as well as the wider addressable market. These customer discussions often also identify additional growth opportunities.