About Li-Yang

Li-Yang has experience working across various fields such as strategy consulting, digital transformation, and product marketing.

He graduated from the London School of Economics with a Masters in Marketing and from University College London with a Bachelors in Arts and Sciences.

Outside work, Li-Yang enjoys playing tennis, learning Muay Thai, and visiting different cafes in London.



At Plural, Li-Yang supports growth for clients through commercial due diligence and strategy projects.


Li-Yang works across industries, including marketing, b2b information and software.

Plural London

As an Associate, Li-Yang supports the design and execution of specific workstreams in a project. This includes building market models and forecasts, analysing and evaluating internal data, and conducting customer/expert interviews.