Through the use of big data in education, adaptive learning has the potential to revolutionise traditional education models. This is leading to improved outcomes at a lower cost. However, this industry is still in its infancy, and challenges around technology and data protection need to be overcome.

At this stage there are many opportunities for both publishers and platforms:

Publishers could well develop these analytics, but at the same time, if some of these start-ups are able to get partnerships they may well grab a foothold; after a while scale will begin to win out.

Phil Stone, 2014 – quoted in Education Investor magazine

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