Plural is delighted to congratulate Mobeus on its investment in Inbox Insight, a UK and US based technology-focused provider of content syndication and lead generation services.
Inbox Insight identifies buyers with a verified interest in its client’s offerings by using a combination of research, content, AI, and data science capabilities from both proprietary and third-party data sources. The business has grown at 20%+ CAGR over the last five years, supported by the movement of marketing spend towards online channels, as well as by the underlying growth in the B2B technology industry.
The investment by Mobeus will allow Inbox Insight to continue investing in the business’s technology platform and further refine its data science and analysis capabilities.
Plural supported Mobeus with commercial due diligence on the transaction. The Plural team was led by Jonathan Dufton, Bart Vervoort, and Sam Kelly.
The growth of B2B marketing
With B2B marketing evolving rapidly, driven by customer-led buying journeys, omnichannel engagement, and account-based marketing strategies, Inbox Insight and other content syndication providers are benefitting from B2B marketers increasing focus on digital, data and analytics. Read more about the future of marketing activity in Plural’s Marketing Spend Outlook 2021-2024.