Advising on investment in data-driven marketing business

Plural Strategy is pleased to support Serata Capital Partners on their investment in data-driven marketing services company, Fusion92.

Headquartered in Chicago, Illinois, Fusion 92 provides integrated marketing solutions including strategy and innovation, experience design and production, and media activation and optimization.

Serata Capital Partners is a middle-market private equity firm based in Austin, Texas, that seeks to partner with companies across the broader B2B services and consumer products spaces with $4-$15 million of EBITDA.

The Plural Strategy team, led by Jim Easton, Matt Vellacott and Mehak Gupta, provided strategic due diligence on the transaction.

Read more about the deal.