Plural Strategy is delighted to have supported Horizon Capital with commercial due diligence on its investment in The Marketing Practice.
The Marketing Practice is a B2B marketing agency with plans for global expansion. Horizon’s investment in the company will focus on growing their account based marketing and demand generation activities and strengthening its data and technology expertise.
Plural leveraged its extensive experience in the B2B and digital marketing sectors to benchmark and prove out The Marketing Practice’s leadership position and growth prospects.
Jonathan Dufton, who led the Plural team, commented:
“We are delighted to have advised Horizon Capital on their investment. This is an exciting time for the sector as B2B marketers shift towards more personalised marketing, enabled by technology and data, creating a big opportunity for agencies like The Marketing Practice who can position themselves ahead of these trends for their clients.”
Plural’s team was led by Jonathan Dufton and Ana Seoane Rivas. Read more about the deal.