Plural Strategy is proud to sponsor a session at the 88th UFI Global Congress, taking place in Rotterdam, The Netherlands.

The three-day event brings together exhibition industry leaders from around the world to learn and network.

Plural is sponsoring the congress session on Data Ownership – a discussion on the latest data and digital trends in the exhibition industry.

Jonny Baynes, Events sector lead at Plural, commented: “It is great to be back at face-to-face events. We’re proud to be sponsoring UFI, who has been such an important advocate for the industry through the challenges of the past 18 months.”

Plural Strategy is the leading strategy consultancy globally in B2B events, with an unparalleled M&A track record. Through a data-driven approach, Plural helps events companies to engage with customers in new ways, develop new business models and create new products.

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