Plural Strategy supports WGSN on its acquisition of IWSR

WGSN, the global leader in trend forecasting, has acquired IWSR, the leading provider of data and intelligence for the global beverage alcohol market.

The deal combines WGSN’s trend forecasting and consumer insight expertise with IWSR’s proprietary market data and AI-enabled analytics.Plural provided commercial due diligence on the acquisition.

The Plural team was led by Catherine Daly, Bart Vervoort and Louis Pincott.

For more information on this deal please click here.