Plural supported Mountaingate Capital (Mountaingate) with a comprehensive audience study as part of commercial due diligence to inform its investment in WTWH Media (WTWH), a digital B2B media and marketing platform that connects B2B marketers with audiences.
WTWH distributes its original content across seven industry verticals – Design Engineering, Robotics, Life Sciences, Renewable Energy, Food Service, Convenience Retail, and Clubs & Resorts – through a multichannel strategy consisting of 45+ digital publications, e-newsletters, in-person events, webinars, and podcasts.
As B2B marketing continues to professionalize, B2B marketers are increasingly seeking multi-channel access to niche audiences.
Plural helped Mountaingate to assess the value of the audience and strength of engagement with WTWH, through an in-depth audience study which included a survey of the audience and an analysis of key engagement performance metrics. Our work also identified opportunities to better serve evolving audience needs.