Plural supports CloserStill on partnership with Influence Group

Plural is delighted to have supported CloserStill Media on its partnership with Influence Group.

Influence Group is a US-based events business with a portfolio of hosted buyer events featuring invite-only forums and 1-2-1 meetings, supported by virtual roundtables and custom content. The events bring together major players in the retail, senior living, food service, hospitality, workplace, healthcare and education sectors.

The acquisition provides CloserStill with access to new markets in North America and strengthens the group’s hosted buyer capabilities.

Our work identified the drivers of success and differentiation in the Influence business model, confirming the strength of its positioning in its vertical markets, as well as identifying opportunities for value creation.

The Plural team was led by Jonny Baynes and Jamie Berridge.

“Plural’s experience in the hosted buyer / 1-2-1 market was invaluable and meant they could provide commercial insight at speed. This is a key partnership for CloserStill, bringing a unique set of skills and event format to the business.”

– Alex Howe, Corporate Development Director, CloserStill