Commercial due diligence for LDC investment in digital media agency, Hybrid

Plural is delighted to have supported LDC on their £13million investment in digital media company Hybrid.

Headquartered in Bristol, Hybrid creates digital outcomes for clients, helping them to engage specialist audiences across the higher education and technology sectors. Their international client base includes higher education institutions such as University of Bristol, Australian National University and Columbia University in New York, In addition to global tech brands such as Autodesk, Cisco and Verizon.

Across the higher education sector, increased competition for students, shifts in media consumption and limited internal capability is driving growth in digital marketing spend. As a leading digital agency serving this market, Hybrid has been successfully partnering with universities to support student recruitment, develop differentiated brands and provide tailored insights and data analytics to drive their marketing strategy.

LDC’s investment will support Hybrid’s existing management team to grow and develop the business organically and explore targeted acquisitions.

The Plural team supported LDC in their investment with commercial due diligence.

Read more about the transaction: