Why the experiential marketing and event services sector offers attractive value creation opportunities for best-in-class providers
B2B marketers continue to see events as uniquely effective at meeting their combined lead gen and branding goals, driving growth in share of overall market budgets.
In this think-piece, Experiential Marketing & Event Services: Value Creation Opportunities for Best-in-Class Providers, we set out how the renewed recognition of the strategic value of face-to-face interactions is driving companies to elevate their overall event marketing strategy and therefore creating opportunities across the experiential and event services ecosystem.
