Louise Obadia


Partner & Chief Operating Officer, London

Louise is Partner and COO at Plural. She leads our business functions including HR, finance, marketing and training.

Louise’s experience includes complete integration planning and delivery, both commercial and functional/technical, and in addition, building and delivery of synergy strategies to ensure optimised growth. She joins from Informa, where she was responsible for the successful acquisition, integration and incubation of events and media businesses globally in the Finance, Life Sciences and TMT sectors.

Louise has over 25 years of experience within the media and events sector, including strong client side knowledge, which she developed when founded and led her own high-level content led events business, Adam Smith Conferences (ASC). She founded ASC in 1998, and during her 17 year leadership, it grew to become the number one events provider for the Russia & the CIS regions, delivering “must attend” annual events across a broad spectrum of sectors, including Pharmaceuticals, Finance, Automotive, Metals, Pulp & Paper and Energy.

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