Plural supports LDC with investment in communications agency Headland

14 May 2021

Plural Strategy is delighted to have advised LDC on its minority investment in Headland, a specialist financial and corporate reputation, public affairs and campaigning agency.

Headland has grown substantially since 2012. The business supported its clients through the pandemic in 2020 and increased revenues by 20%.

Today the company employs 117 people and its clients include Accenture, ASOS, Danone, eBay, Future, Just Eat Takeaway.com, PepsiCo, Pret, Saga, Three UK, TikTok, UBS, Versus Arthritis and Watches of Switzerland.

The minority investment from LDC will accelerate Headland’s organic growth strategy, helping the company further broaden and deepen its consultancy capabilities and fulfil its objective to advise a broader range of clients on complex communications.

Plural supported LDC with commercial due diligence on Headland, using our deep understanding of the sector and insight into how corporations’ needs for strategic communications are evolving to understand how and why Headland has outperformed its peers. The Plural team was led by Jonathan Dufton and Jim Easton.

Read more about the investment.