Plural supports Tarsus on acquisition of Health Connect Partners

17 December 2021

Plural is delighted to have supported Tarsus on its acquisition of Health Connect Partners, a US-based events business focused on the Acute Healthcare sector.

Health Connect Partners (HCP) organises hosted buyer events across five healthcare sub-verticals, connecting buyers and suppliers through one-to-one meetings, education and networking.

The acquisition extends Tarsus’s footprint across US Healthcare: HCP will join a newly created Tarsus Health Division which covers the healthcare, wellness and nutrition industries.

The nature of the HCP business model allowed it to switch to digital events when Covid-19 impacted live events. HCP will continue to offer virtual events in addition to their face-to-face offering.

Plural supported Tarsus with commercial due diligence, assessing the quality of the current portfolio and the underlying industry dynamics and outlook for HCP’s health verticals. Our work also identified growth opportunities for the business.

The Plural team

Plural is a leading strategic advisor to media and events businesses globally, and has advised on over 250 M&A transactions in the sector since 2014. The team was led by Jonny Baynes and Sam Feary.