Plural advises CloserStill on acquisition of one-to-one organiser OpenRoom Events

CloserStill has acquired OpenRoom Events Ltd, a global organiser of hosted buyer events in the healthcare and specialist retail sectors. Plural supported CloserStill with commercial due diligence on the deal.

About OpenRoom Events

OpenRoom’s hosted buyer events connect c-level end-users with innovative suppliers in the Dentistry, Vet and Specialist Retail sectors across Europe, North America, Africa, and APAC.

What we did

Plural Strategy provided commercial due diligence on the transaction. Our team assessed the outlook for OpenRoom’s core markets, the prospects for the hosted buyer model in each market and the strength of the events, as well as proposed new launches.

Plural’s team was led by Jonny Baynes, Jamie Berridge and Gaby Rimmer.

The resurgence of one-to-one events

The transaction is Closerstill’s second acquisition in the hosted buyer space following its 2021 acquisition of The Influence Group.

Since 2020, the events industry has witnessed an acceleration of interest in the one-to-one/hosted buyer model, which proved to be one of the more resilient event models in 2020 and 2021. One-to-one businesses also typically incorporate attractive attendee targeting capability and data architecture for established events organisers.

Read more about event sector M&A trends.