Plural Strategy advises Shamrock Capital on its acquisition of Penta Group

Shamrock Capital, a Los Angeles-based investment firm specialising in media, entertainment, content, sports, marketing services, education and communications sectors, has acquired Penta Group, the world’s first full-scale stakeholder communications and reputation intelligence firm.

Penta Group delivers integrated stakeholder communications and reputation management solutions that combine proprietary AI and advanced data products with deep business and policy expertise. Its technology-driven approach enables large enterprises to navigate complex stakeholder relations across policymakers, investors, customers and employees. The company serves a global client base of Fortune 500 companies from its headquarters in Washington D.C. and offices across New York, San Francisco, London, Brussels, Paris, Dublin, Hong Kong, and Singapore.

Plural is delighted to have supported Shamrock Capital in its commercial evaluation of Penta Group.

The Plural team was led by Jonathan Dufton, Jim Easton, Alex Easdale, and Mauro Mello.

For more information on this deal, please click here.