Plural advises Industry Dive on their sale to Informa

Industry Dive, a Washington, D.C.-based business media company, has been acquired by Informa plc, the leading international B2B markets and digital services group.

Industry Dive is a leader in multi-market B2B audience development and high-quality digital content, offering a valuable platform for marketers. The business delivers original, specialist content to carefully curated audiences of business leaders and decision-makers, which has resulted in consistent double-digit growth in revenue and EBITDA over the preceding three years.

Informa acquired Industry Dive from Falfurrias Capital Partners, a US-based private equity firm that took a majority equity interest in the company in 2019.

The partnership will further strengthen Informa’s B2B digital services capabilities, adding Industry Dive’s audience development expertise, B2B digital marketing capabilities and specialist content to its first-party data and lead generation offering. Industry Dive will remain a standalone business within Informa Tech, which is also home to B2B content syndication and lead management platform, NetLine.

Plural provided a vendor market study, to articulate Industry Dive’s value proposition, historical performance, market dynamics, business model and future growth drivers, having first supported the business with its initial investment from FCP.

The Growth of B2B Marketing

Industry Dive serves a fast-growing market in digital B2B content marketing. The B2B marketing sector is seeing strong growth in spend, particularly in digital media channels and content as buyer journeys become more digitally led, independent, and complex.

Read more about the growth of B2B marketing:


The Plural team was led by Jim Easton, Jonathan Dufton and Gaby Rimmer.

Industry Dive and its investor Falfurrias Capital Partners were also advised by New York-based investment bank, BrightTower and legal firm K&L Gates.