Plural Strategy supports MSQ Partners’ acquisition of Be Heard Partnership
MSQ Partners, an international marketing communications group, has completed the acquisition of Be Heard Partnership and its digital and media agencies MMT Digital, Freemavens and Agenda21.
Be Heard joins MSQ in a deal which puts an enterprise value on Be Heard of £20.6m. The deal was backed by follow-on financing from the Manchester arm of leading mid-market private equity firm LDC.
The combined group of 785 staff in the UK, Asia and the USA brings together the complementary skills of Be Heard’s agencies MMT Digital (tech and digital transformation), Freemavens (data analytics/insight) and Agenda21 (digital media) with MSQ’s Holmes & Marchant (branding and design), Smarts (PR and content), Stack (customer acquisition and engagement), Stein IAS (B2B marketing), The Gate/ Walk-In Media (creative and media) and twentysix (digital).
Bringing Be Heard into the fold adds significant weight to MSQ in digital tech and data analytics, creating a substantial, tech-enabled multi-disciplinary group, with capabilities that will become even more important as a result of the COVID-19 pandemic.
Plural supported MSQ Partners with commercial due diligence. Plural’s team was led by Jim Easton.