Following a sustained period of growth the B2B live events sector has been heavily impacted by the COVID-19 crisis, and uncertainty over the course of the pandemic continues to cause significant disruption and financial pressure for operators. Post-COVID the industry will return to growth, but we expect the crisis will leave an enduring impact on the sector.
In a joint report with Arrowpoint Advisory, we examine in depth the impact of COVID-19 on the live events industry, assessing the reaction both of operators and investors in the sector.
We also analyse the longer term fundamentals underpinning industry performance, and how organisers’ strategies are likely to evolve in response to the crisis.
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